For successful SEO campaign, expert keyword research is necessary and should be done correctly. KEYWORD RESEARCH is a procedure that a SEO expert or web developer chooses to find which keywords, phrase etc are used to build the website around. A website become popular and built accurately when it carries well researched keywords. Neglecting the keyword research task will impact badly on your website.
Considering how important keyword research is for SEO, here are few steps available that a web developer should take.
Use multiple word phrases
You might have seen that people mostly use single keywords for search engine what they can actually do is to use long tail keywords. It has seen that multiple phrase are enough strong to generate huge traffic rather than fighting with the main keywords in huge competition. Long tail keywords actually become unique on the search engine which easily generates traffic. Single keyword can generate traffic in initial stage of its development but being a unique long tail keyword or phrase it keep generating the traffic day after day.
Search keywords specifically for individual page
Using the targeted keywords in Meta tag and apply the same Meta tag on rest of the pages will not help the site and it is complete waste. Your keyword research should be done specifically on each page even if it is 2 to 5. The 2 to 5 keywords become more effective as per the SEO prospective. Each page generates traffic on its own as each keyword work according to the various practices applied on them.
Country specific Keyword Research
You must focus even on those keywords that are country specific. As each country has their own spelling, pronunciation, expression and terminology therefore you must try to use country specific keywords. Country specific keywords help to yield local traffic on your website. It help to find your keywords from initial keyword research.
Analysis performance of Keywords
On a regular basis, you need to evaluate the keywords and their performance. It helps you to understand that which and where your keywords are getting strong and weak. You must keep a check on some of the question such as follow:
Are other sites listed for your keywords truly your competitors?
Are the sites listed for your keyword even related to your industry, products or services?
Make sure you fin the answers of these questions to proceed accordingly and plan what is next.
Ongoing Keyword Research
Analyzing keywords and research keywords is not a one time chore, you continuously need to pay attention on their existence and performance. Timely modification as per the changing trend and search engine requirement will bring benefit for you. It is important and best for SEO practices. Each effort and practice on search engine optimization process goes around the website and results accordingly. Therefore keyword research needs expertise and should be done under expert’s supervision. To be on the top, you need to pay a lot of attention and implement all new changes that are coming forth.